Grit Seven Active
Enhance Physical activity Adoption
The concept of our app is to help people form healthy habits through enjoyable and time-efficient guided programs, making all the programs accessible. Our primary goal is to encourage our users to be active for a minimum of 150 minutes per week. We will introduce a reward system to motivate them. We intend to guide people on a journey from beginner to advanced levels by introducing challenges and programs that are beginner-friendly and effective.
Project
Health and wellness App -Concept
<span data-metadata=""><span data-buffer="">Role
Business System Analyst
UI/UX Designer
<span data-metadata=""><span data-buffer="">Timeline
6 Weeks
Project Stack
Figma, Notion, Figjam
Mobile app is designed to transform how people approach physical activity, making it an enjoyable and integral part of their daily lives. By leveraging technology, community support, and personalized guidance, we aim to create a sustainable impact on public health. This is particularly crucial in light of the increasing prevalence of non-communicable diseases (NCDs), which cause 41 million deaths each year, equivalent to 74% of all deaths globally. Many of these diseases are caused by physical inactivity. By promoting an active lifestyle, our app can play a significant role in the prevention and management of these diseases, ultimately contributing to the global fight against NCDs.
Why Grit Seven Active
Goals
Business Goals
Increase Physical Activity Adoption: Our primary goal is to significantly increase the number of users who adopt and maintain regular physical activity through our app.
Reduce Risk of NCDs: By promoting physical activity, we aim to contribute to a measurable decrease in NCD risk factors and overall healthcare burden.
User Engagement & Retention: We want to create a user-friendly and engaging app that fosters long-term user retention and consistent app usage.
Brand Awareness & Credibility: Establish our brand as a leader in promoting healthy lifestyles and disease prevention through physical activity..
Success Metrics
Number of App Downloads and Active Users
Increase in Average Daily Steps or Active Minutes by Users
User Retention Rate
Positive User Reviews and Feedback
Measurable Decrease in NCD Risk Factors among Users (Long-term Goal)
User Research
first conducted a Survey to understand user App usage, health tracker user use and the challenges they face , and the psychology of users interns of tracking health activities .
Parallelly conducted the secondary research to understand users challenges, preferences, behavioural patterns
Research Insights
Primary Research
50 % believe that its important to keep track of the health
92% wants to track exercises on their App
21.4% uses their heath tracking app multiple times
28% once a day and 42.9% occasionally
92.9 are comfortable within app collecting their health data if it helps provide better insghts
Research Insights
Secondary Research
<span data-metadata=""><span data-buffer="">Challenges
Most people are physically inactive due to time constraints, affordability issues, lack of motivation, knowledge gaps, family commitments, low energy levels, and sedentary lifestyles
Preferences
Young generation working out for mental wellness, intrinsic motivation and the chance to be part of a community.
Desire for flexible fitness solutions (in-gym, at-home, on-demand)
Seeks out instructors with expertise over charisma
Gen Z prioritizes digital fitness solutions. They rely on apps and trackers to monitor their health and fitness, and prefer these digital tools to discover new workouts and connect with instructors. While social media can be a source of health information, they’re aware of its potential downsides. To stay active, Gen Z often utilizes online or app-based workouts for their flexibility and convenience.
Goals/motivation
Four of Gen Z’s top five reasons to exercise are linked to health and happiness, with this demographic demonstrating a strong appreciation for the holistic benefits of activity. That said, they still want to look good, with 47% listing ‘improving their appearance’ as a key reason to work out.
User Groups
Based on the user research we created two ain User groups and created sub Groups .
Currently physically active users
Active – Activity Seekers
Moderate (Balanced Seekers)
Low (casual)
Physically inactive users
Willing to Exercise
Users who used to workout, but now they have stopped
Not Willing to
First we prioritized Segments based on Impact and scalability then we prioritized the personas under each segment based on the
impact and scalability
Based on the prioritization exercise we finalized below two Personas
Pain Point Analysis
We conducted an pain point analysis for each persona prioritize
User Persona
Alex
Age : 22
Occupation : Student
Location: United States
Martial Status : Single
Education : Computer science student
Bio
Alex is living in a small apartment in New York, USA. He’s 22 years old, single, studies Computer science, and works as a sales associate at a retail company during his free time.
<span data-metadata=""><span data-buffer="">Future Goals
he expects to become a software engineer of a leading tech company , while practising healthy lifestyle. Alec intends to become physically active. he hopes to engage in physical activities for minimum of 150min week.
<span data-metadata=""><span data-buffer="">Amelia
Age : 30
Occupation : Project manager
Location: United States
Martial Status : Married
Education : Computer science Degree
Bio
Amelia is living in an apartment in New York, USA. She’s 30 years old, married,have two kids she ha a degree on Computer science, and works as a Project manager at a Tech company Full time.She loves to spend her time with her family.
<span data-metadata=""><span data-buffer="">Future Goals
She expects to excel in tech industry as a project manager while managing her family commitments. she looking forward to be physically active as a family. she is looking forward to be physically active for minimum 150min per week.
Experience Map
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Journey Map : Alex
Journey maps are created to understand both the User journeys
of the personas
Journey Maps : Amelia
Journey maps are created to understand both the User journeys
of the personas
User Stories
Alex
Amelia
Problem Statement
We created Problem Statements for both the user personas .
Alex
Alex, a 22-year-old computer science student and part-time sales associate, aims to become more physically active to improve his appearance and overall health. Alex needs an accessible, time-efficient, engaging, beginner-friendly, guiding, and motivating solution that can help him share his wellness journey and review his friends’ and family’s progress, while integrating seamlessly into his daily routine because his hectic schedule and sedentary lifestyle make it difficult for him to prioritize fitness.
Amelia
Amelia, a 30-year-old project manager and mother of two, wants to become more physically active to improve her health and energy levels. She needs a beginner-friendly, convenient, efficient, and engaging solution that fits both her family and herself because she struggles to find the time and motivation to exercise regularly due to her demanding job and family responsibilities. Additionally, she has a family history of chronic diseases, which increases her urgency to adopt a healthier lifestyle.
Hypothesis Statement
We created Hypothesis statements for both the problem statements
Alex
If Alex tracks his fitness progress and achievements through a gamified app that offers rewards and social sharing features along with guided Activities which are fun and engaging, specifically designed for beginners which can be done with his loved once, allowing him to share his wellness journey and see his friends’ and family’s progress, he will be more motivated to stay consistent with his workouts, leading to better health and weight management.
Amelia
If Amelia uses a fitness app that offers short, guided Activities specifically designed for beginners which can be done with her family whilst allowing both her self and the family to set reminders which integrates with her calendar while allowing both family and her self to review the progress they have made and how been physically active has positively impacted both her family and her self.she will be more likely to incorporate regular physical activity into her daily routine despite her busy schedule and family responsibilities.leading to improved health and energy levels and a reduced risk of chronic diseases for both her self and family
Competitive Analysis
We created Hypothesis statements for both the problem statements
Competitor name : Gyroscope
Positives
Comprehensive Health Tracking: Gyroscope tracks a wide range of health metrics, including steps, heart rate, sleep, mood, and even productivity.
Security: Emphasizes data privacy and security, giving users control over their data.
Dashboard: • Users can customize their dashboard to focus on the metrics most important to them.
Improvement Areas
Cost: • Gyroscope offers premium features that require a subscription, which may be considered
Dependency: • Reliant on external devices and apps for data collection, which means the user must already own compatible devices for full functionality.
Key Features
Automatic Lifelogging: • Automatically logs life events and activities, providing a comprehensive record of the user’s daily life.
Analytics: • Provides advanced analytics for those who want in-depth analysis of their health data.
Competitor name : Chronometer
Positives
Comprehensive Nutrient Tracking: • Cronometer tracks over 82 micronutrients, providing detailed nutritional insights that go beyond basic calorie and macronutrient tracking.
Reporting Tools: • Offers detailed reports and charts that help users analyze their dietary habits and nutrient intake over time.
Scanning: • Easy-to-use food diary for logging meals, snacks, and supplements.
Foods: • Encourages users to consume whole foods and provides nutrient information for a wide variety of natural foods.
Improvement Areas
Limited Fitness Tracking: • Focuses primarily on nutrition and lacks
comprehensive fitness tracking features. • Users might need to use additional apps to track workouts and physical activity
Requires a learning curve to fully utilize all features effectively.comprehensively.
Key Features
Biometric Tracking: ◦ Allows users to track biometrics such as weight, body fat percentage, blood pressure, and cholesterol levels.
Custom Foods and Recipes: ◦ Users can create custom foods and recipes, making it easier to log homemade meals. ◦ Facilitates accurate tracking of complex meals and dishes.
How Might We
We created Hypothesis statements for both the problem statements
Early Iterations / Sketches
We created Hypothesis statements for both the problem statements
User Flows
We created Hypothesis statements for both the problem statements
Wireframes
We created Hypothesis statements for both the problem statements
Hi Fidelity (Solution)
Our app is designed to promote physical activity and help people stay healthy, addressing the key challenges identified in our user research.
Educational Tips: The app provides essential tips and information to educate users on starting and maintaining a healthy lifestyle, including advice on exercise, nutrition, and wellness.
Diverse Activities and Programs: Users can access a wide range of activities, challenges, and programs suitable for all fitness levels, from beginners to advanced, ensuring everyone can find something that fits their needs.
Challenges: The app features customizable challenges designed to motivate users and help them integrate physical activity into their daily routines.
Progress Tracking: Users can track their physical activities and monitor their progress, including chronic conditions, to see how they have improved over time.
Our primary goal is to help users achieve 150 to 300 minutes of moderate aerobic activity per week. By offering an engaging, informative, and flexible platform, our app aims to make physical activity an enjoyable and integral part of everyday life.
FitX Active
Navigation
Hub that navigates you across the App
Activities
Offers a variety of activities to cater to different fitness interests and goals, ensuring an engaging and personalized experience for every user.”
